Documentation

Most technical SEO — the sitemap, structured data, fast page loads, responsive images — is handled for you. This guide covers the parts an editor controls. The full reference is in the SEO documentation.

Page titles and meta descriptions

Every page, blog post, and event has its own SEO fields:

1. Pages — open the page in the editor and use the per-page SEO panel to set the SEO title, meta description, social-share (OG) image, and a "hide from search engines" toggle.
2. Blog posts and events — the same fields live on the edit screen (meta title, meta description, OG image, no-index).

A good meta description is one or two sentences that make someone want to click — it often appears as the snippet under your result in Google.

The title format

You type just the page name (e.g. About Us); the site appends your brand automatically using the title format in Dashboard → Settings → Business (default: Page — Site Name). Change the brand name once and every page title updates. Landing pages that need full control of the title bar can opt out of the format with the raw-title toggle in the page's SEO panel.

Slugs and redirects

A page's slug is its URL. Two rules keep search engines happy:

1. Pick descriptive slugs up front — services/web-design beats page-7.
2. Never let an old URL die. When you rename a page's slug in the editor, turn on the Create 301 from old slug option so the old address forwards to the new one — existing links and search results keep working.

You can also manage redirects directly:

1. Go to Dashboard → Redirects.
2. Add a redirect from an old path to a new one, choosing 301 (permanent) or 302 (temporary).

Use 301 for anything that moved for good — that's the signal that tells search engines to transfer the old URL's ranking to the new one.

Hiding a page from search engines

Flip the no-index toggle in the page's (or post's) SEO panel. The page stays reachable for visitors but won't appear in search results and is left out of the sitemap. Useful for thank-you pages and ad landing pages.

The sitemap

Your site publishes a sitemap at /sitemap.xml automatically — every public page, blog post, event, location, and content item is included, and it updates itself within seconds of any content change. There is nothing to regenerate or submit on a schedule, though submitting the sitemap URL to Google Search Console once is worthwhile. The sitemap can be turned off entirely in Dashboard → Settings → Business if you ever need to.

A robots.txt file and an llms.txt file (a plain-language site summary for AI assistants — fill in the "AI / LLM description" under Dashboard → Settings → Business Information) are generated automatically too.

Structured data

Structured data is the machine-readable summary search engines read to build rich results — star ratings, job cards, event listings, FAQ drop-downs.

Your site emits Organization and WebSite data on every page. Fill in the Schema fields under Dashboard → Settings → Business (business type, name, logo, phone, address, hours) to make that block complete.

On top of that, each content type describes its own items. Blog posts announce themselves as blog posts, services as services, job listings as job postings, team members as people, FAQs as questions, testimonials as reviews. The built-in types are already set correctly — you only need this if you build your own type:

1. Go to Dashboard → Content Types and edit the type.
2. Under Structured data, pick the schema.org type that matches what the items are.
3. The fields below it fill in automatically from your type's fields. Override any of them if the guess is wrong.

Pick honestly — describing a staff bio as an article is worse than describing it as nothing, and search engines penalise markup that doesn't match the visible page. A new type you create starts at None, which emits nothing, until you choose.

Images and SEO

• Give every image alt text in the media library — see Managing Images and Media.
• Responsive image sizes and lazy loading are automatic, which keeps Core Web Vitals (a Google ranking factor) healthy without any work from you.

Multilingual SEO

If your site runs in multiple languages, SEO titles and descriptions are translatable per language, and the correct language-alternate tags are emitted automatically — see Translating Your Site.

Editor checklist for every new page or post

1. Descriptive slug — see Creating a Page.
2. SEO title and meta description filled in.
3. A social-share image set (or rely on the site default).
4. Alt text on every image.
5. If you renamed an existing URL: a 301 redirect from the old address.